Google · AI Overviews · ChatGPT
Show up in search.
Show up in search.
Get named in the answer.
Most buyers still start on Google. A growing share now asks ChatGPT, Gemini, or Perplexity and never opens page two. We run both jobs as one: pages that rank, and pages an AI can quote without mixing you up with a competitor.
Transparent SEO strategies tailored to your goals. We use verified Search Console data, your approved keyword set, and a clear 90‑day roadmap designed for measurable growth.
Why both
Search did not replace Google. It grew a second door.
Google is still where commercial intent lives: "near me", comparison queries, service pages, local packs. If you skip classic SEO, you are arguing with ten years of how people buy.
GEO is the second door. Google's AI Overviews sit on top of many informational queries. ChatGPT, Gemini, and Perplexity pull from pages they can parse: clear entities, dated facts, author names, and copy that answers the question in the first screen. If your brand facts are messy across the web, the model picks whoever looks cleaner.
We do not run these as two retainers. Same crawl. Same keyword map. Same pages. Written so a crawler can index them and a model can quote them.
Two surfaces
What we actually optimize for
Different interface. Same brand facts. If the two disagree, you lose trust in both.
Classic SEO
The ten blue links, Maps, and the snippet
Indexation, titles, internal links, speed, and pages that match search intent - not a blog post stuffed with a keyword.
- Crawl, canonicals, robots, and Search Console coverage
- Intent map: service pages vs guides vs local
- Titles, H1s, and internal links on money pages first
GEO
The answer box that never clicks through
Models summarize. They prefer pages with a named organization, a person, a date, and a direct answer - then a source they can keep.
- JSON-LD for Organization, Service, FAQ, and Article
- Answer-first sections, not fluff intros
- Same NAP, same offers, same claims across the web
01
Technical pass you can ticket
We crawl the live site and write a punch list: blocked URLs, duplicate titles, thin service pages, broken internals, Core Web Vitals that are actually hurting templates. You get the list in language a developer can ship.
02
Keyword set tied to real pages
We do not dump 400 keywords in a sheet and call it strategy. You approve a set. Each term maps to a URL that exists or a URL we agree to build. If the page cannot win, we say so.
03
On-page on the pages that take money
Titles, headings, first 100 words, FAQ blocks, and internal links on service and location pages. Blog comes after those pages are not embarrassing.
04
Entity and schema so machines stop guessing
Organization, Person, Service, and FAQ markup. Author lines on articles. One canonical description of who you are, what you sell, and where you operate - the same wording you would say on a call.
05
Mentions, not a backlink farm
Useful citations, profiles, and pages that already talk about your category. We will not buy expired domains or run a private blog network. If a mention is junk, it stays off the plan.
06
A report a founder can read in ten minutes
Search Console coverage, the agreed keyword set, pages that moved, AI Overview / assistant notes where we can observe them, and the next 30 days of work. Screenshots, not a 40-page PDF nobody opens.
First quarter
What the first 90 days look like
If access is late, month one slips. We need Search Console, analytics, and someone who can ship website edits.
See it clearly
- Access, crawl, and competitor SERP notes
- Indexation and template issues
- Keyword set for your sign-off
- First technical tickets, in priority order
Fix the money pages
- On-page on the pages that should rank
- Schema and entity cleanup
- Content briefs only where a URL is missing
- Start mention / profile work that is actually relevant
Publish and measure
- New or rebuilt pages go live
- Internal links between services and guides
- First honest ranking and coverage review
- Plan for quarter two, based on what moved
Fit
Who this is for and who should wait
This works if you
- Have a live website and can change it
- Sell a service people already search for
- Can wait a quarter before calling it "done"
- Will give Search Console and a point of contact
Skip this if you
- Want #1 next week on a national head term
- Refuse to publish or edit pages
- Need rapid visibility for a new launch - we recommend starting with ads first.
- Want us to "submit to ChatGPT" as a product
Reporting
You see the same numbers we see
Monthly call, written notes after. Rankings on the agreed set. Queries and pages from Search Console. What we shipped. What is blocked on your side. If something did not move, we say that - then change the work, not the story.
Questions
Straight answers
GEO is structuring your site so generative systems - Google AI Overviews, ChatGPT, Gemini, Perplexity - can identify your brand and reuse a clean answer, instead of skipping you or mixing you with another company.
No. AI Overviews still draw from indexed pages. If Google cannot crawl you, you are not in the pool. GEO sits on top of technical SEO, not instead of it.
Indexation and speed issues can clear in a few weeks. Movement on competitive terms is usually visible across three to six months. Local and long-tail terms often move sooner than national head terms.
Almost always. If the template, CMS, or site speed is the ceiling, we flag that in month one. We do not wait until month four to mention a rebuild.
We do not promise guaranteed rankings or paid AI mentions. Any company making such claims is offering false assurances. Our focus is on what we can control: your website, its content, and strategic outreach. Search engines and AI models operate independently, and we build sustainable results by working within that reality.